Thoughts on the Logo

Headings on our website are written in Arvid, the base font is Montserrat. The brand name RATING©WATCH is also written in Arvid.

The font Arvid is somewhat reminiscent of typewriters. The roots of our stock rating and credit rating know-how go back to the time when typewriters were still used in the 1980s.

Analysts do not waste their time on graphic design questions, but instead concentrate on the content. The logo should remind us of this. Therefore, this is also the only post on design issues of our logo in our own cause.

The green “c” in the circle appears like a copyright symbol. With a little imagination, however, one can also imagine an eye with a pupil in it – an eye watching. Seen in this way, the copyright symbol becomes an illusion or tilt image. Often the impressions and information we have about companies and assets are like picture puzzle.

The copyright symbol can be placed on any original piece of work created. Originality should be a constant incentive.

Green is the color of our corporate identity for RATING EVIDENCE GmbH. The color (#00ff00 hex color) glows against the black background and therefore also improves the legibility of the logo.

Published by:

Dr. Oliver Everling

Independent since 1998, he is Managing Director of RATING EVIDENCE GmbH. As visiting professor of Capital University of Economics and Business in Beijing, former chairman of the supervisory board of a rating agency, advisory board member, advisor, member of rating committees, chairman of ISO-TC Rating Services, author or publisher of books and a magazine, Independent Non-Executive Director under EU Regulation on Credit Rating Agencies, he has been or is involved in ratings from a variety of perspectives. Previously, he was for 6 years department director at Dresdner Bank and, until 1993, managing director of the Projektgesellschaft Rating mbH after a doctorate at the banking and stock exchange seminar of the University of Cologne.

Categories ENGLISHLeave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s