Digital Inclusion in Agriculture

Pinduoduo has always seen business opportunities in agriculture, and seizes these opportunities by leveraging a platform to promote digital inclusion of smallholder farmers.

Pinduoduo’s ability to aggregate demand and generate large volumes of orders helps create economies of scale for their farmer merchants. Farmers can sell directly to consumers through Pinduoduo’s platform and become less dependent on wholesale distributors. Overall supply chain efficiency is improved through this broadening of direct market access for producers and growers. 

Consumers therefore get fresher and safer products for lower prices while farmers earn more, which can be reinvested in their farming practices and technology to further improve production efficiency and quality. 

Pinduoduo offers dedicated training programs to enable farmers to become better business operators. The company collaborates with reputable agricultural institutions to invest in technology and fund research with the objective of improving food production, quality control, food safety and sustainability, so that a greater volume of better, fresher and safer agricultural products can go directly from farm to table. 

Since 2020, Pinduoduo has organized an annual Smart Agriculture Competition event to develop cost-effective technologies to enhance farming productivity and produce quality. In 2021, Pinduoduo co-hosted the event with China Agricultural University and Zhejiang University, with technical support from the Food and Agriculture Organization of the United Nations and Wageningen University and Research. 

In August 2021, Pinduoduo launched the “10 Billion Agriculture Initiative” to address some of the critical needs in the agricultural sector and rural areas. This initiative is not driven by profit or commercial goals, but instead strives to facilitate the advancement of agritech, promote digital inclusion, and provide agritech talents and workers with greater motivation and a sense of achievement. Pinduoduo has been funding this initiative from the company’s profits.

Digital Inclusion in Agriculture. Pinduoduo has always seen business opportunities in agriculture, and seizes these opportunities by leveraging a platform to promote digital inclusion of smallholder farmers. 

Pinduoduo’s ability to aggregate demand and generate large volumes of orders helps create economies of scale for their farmer merchants. Farmers can sell directly to consumers through Pinduoduo’s platform and become less dependent on wholesale distributors. Overall supply chain efficiency is improved through this broadening of direct market access for producers and growers. 

Consumers therefore get fresher and safer products for lower prices while farmers earn more, which can be reinvested in their farming practices and technology to further improve production efficiency and quality. 

Pinduoduo offers dedicated training programs to enable farmers to become better business operators. The company collaborates with reputable agricultural institutions to invest in technology and fund research with the objective of improving food production, quality control, food safety and sustainability, so that a greater volume of better, fresher and safer agricultural products can go directly from farm to table. 

Since 2020, Pinduoduo has organized an annual Smart Agriculture Competition event to develop cost-effective technologies to enhance farming productivity and produce quality. In 2021, Pinduoduo co-hosted the event with China Agricultural University and Zhejiang University, with technical support from the Food and Agriculture Organization of the United Nations and Wageningen University and Research. 

In August 2021, Pinduoduo launched the “10 Billion Agriculture Initiative” to address some of the critical needs in the agricultural sector and rural areas. This initiative is not driven by profit or commercial goals, but instead strives to facilitate the advancement of agritech, promote digital inclusion, and provide agritech talents and workers with greater motivation and a sense of achievement. Pinduoduo has been funding this initiative from the company’s profits.

Published by:

Dr. Oliver Everling

Independent since 1998, he is Managing Director of RATING EVIDENCE GmbH. As visiting professor of Capital University of Economics and Business in Beijing, former chairman of the supervisory board of a rating agency, advisory board member, advisor, member of rating committees, chairman of ISO-TC Rating Services, author or publisher of books and a magazine, Independent Non-Executive Director under EU Regulation on Credit Rating Agencies, he has been or is involved in ratings from a variety of perspectives. Previously, he was for 6 years department director at Dresdner Bank and, until 1993, managing director of the Projektgesellschaft Rating mbH after a doctorate at the banking and stock exchange seminar of the University of Cologne.

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